To view the shortlist, visit: www.design-et-al.co.uk
View more projects by Alexander James Interiors here
Alexander James International are Design Society Members – view their profile here
Tell us a little about your background in design (education, experience, etc)
I studied design and styling before starting my career as a junior for an interior design company. I have been working as a designer for the past 20 years.
How would you describe your personal interior design style?
I have a very varied style as I need to be able to design to all tastes. I do like to use an eclectic mix when using furniture and fabrics and I like to work with contrasting textures in soft furnishings.
Where does your design inspiration come from?
It can start with a particular item such as a wallpaper, fabric or lamp or from a country. Recently I have been drawn to the American New England Beach style.
In what direction do you feel that design is moving towards in a general sense?
I think people are looking for comfort and practicality, it’s not just about the latest trend it’s also about longevity.
Name five key themes to consider when approaching design in 2013 and beyond.
Natural woods in soft bleached colours
Bright accent colours like coral, turquoise and canary yellow
Trompe l’oeil wallpapers and fabrics
If you could offer one piece of advice when it comes to interior design schemes, what would it be?
The layout of a room is extremely important. The way the furniture is positioned can make a huge difference to a design, if it doesn’t flow or if it is not functional it will not work.
How important are The International Design and Architecture Awards as recognition of talent and achievement?
The International Design and Architecture awards recognise achievement within our industry. Whilst acclaim and positive response from our clients is important, the ultimate accolade is the recognition that comes from those people that truly understand the challenges we all face in our work.
What projects are you currently working on?
A large very contemporary residential property in Surrey
What are your aims and goals for the next twelve months?
I am currently designing a furniture collection
Final thoughts; tell us a little more about yourself
Your most treasured possession?
My two West Highland Terriers
Your favourite holiday destination?
Your favourite hotel / restaurant / bar?
The Wolseley, Piccadilly
Your favourite book / film / song?
Memoires of a Geisha/Some Like it Hot
Your favourite food and drink?
Lobster and a glass of red wine
Your favourite way to spend an afternoon? (in no more than 25 words)
An afternoon in London wandering around galleries and museums gaining inspiration, followed by afternoon tea with a friend.
If you weren’t a designer, what would you be?
A fashion designer