TheAmerican Bar is and was a local institution within the area. Many celebrities still frequent the small bar to escape the everyday and become anonymous. Being such a destination, Rosendale were mindful to employ a mindset of evolution as opposed to revolution so not to offend/ upset the discerning clientele the hotel already boasted. Here they gave the American Bar a new look whilst not reinventing the colour palette but adding new details and more texture to the space, making it more comforting. The existing bar was also not very practical, the bar has been extended and made straighter to allow for more service stations which means that clients are able to be serve on a larger faster scale.
At The New American Bar the new terrace doors have totally transformed the space and has increased the connectivity with the courtyards tables. The designers have looked at what the Stafford as a hotel really is and what the people staying here and frequenting here really want to experience. Rosendale Design believe for the most part that is a quintessential British space in, if not, one of the most coveted English Cities. They have harnessed what the Stafford is and celebrated it and its history. One reason the Stafford has continued to work with them is that the designers are sympathetic to who they are and the cliental that visit the hotel.
An essential part of the project was making sure the new design and that the changes being made were sympathetic to the local environment this meant that Rosendale had to work closely with the local council. Specialist scenic artists were used to hand paint the marble columns in the Game Bird restaurant.
The Stafford is an ongoing project that has thrown up many challenges. As a young and enthusiastic studio, Rosendale Design have met these challenges and dealt with them without causing project delays. One of the biggest challenges is working on a hotel that continues to trade at such a high standard and as such the comfort of the stating guests is paramount to anything else.
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